In the early 1950s, Ford developed a promotion called “Motor Mates”—coats and accessories for women that matched the colors and interior fabrics of Ford automobiles. The cover for the 1953 brochure sent to Ford dealers appears below. Inside the brochure, dealers were advised about ways to “Use Motor Mates Coats to Sell Superb Ford Styling to Your Customers,” about two new “Motor Mates” coats to accompany 1953 models, and about new “Motor Mates” handbags made from “actual Ford Victoria nylon upholstery fabric.”

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